We’re so pleased to announce that from today, you can discover your favourite home fragrances in Birmingham! From now on, the great people of Birmingham will be able to discover the gorgeous smells of our home fragrance products in person! That’s right, we’ve opened another store and this time we’re in the heart of the UK’s second biggest city! The new Love Aroma store is located in the wonderful new Grand Central shopping centre, which is located directly on top of Birmingham New Street Station. It’s also easily accessible from the Bull Ring and will cement Birmingham as the city to shop in the West Midlands!

Birmingham New Street

Grand Central Birmingham

When Grand Central is full, there will be more than 60 retailers in the £150 million mall above the refurbished New Street Station, but we’re betting none of them will smell quite as good as us!

There will also be a number of smashing places to eat in Grand Central, something we’re particularly looking forward to! As you may already know, along with our love of fragrance, we’re also a big bunch of foodies!

Grand Central and the new Love Aroma will be unveiled to the public today (September 24th) at 10am.