Our Story

WINNERS - Best Specialist Multiple Retailer of Gifts

at The Greats Gift Retailer Awards 2016

Welcome to Love Aroma, the award-winning company that brings together a collection of home fragrance brands from around the globe, each with their own distinct style and personality. We are leading the home fragrance revolution, inspiring customers to discover new ways to fragrance their home. We are passionate about uncovering the latest home fragrance trends - come with us on a scent journey that stimulates the senses, evokes memories, and makes you smile! 

Discover home fragrance

We are the largest independent retailer for Yankee Candle in Britain, offering over 60 fragrances from the market-leading brand. We are also one of the leading independent retailers for Lampe Berger Paris, an established French fragrance lamp company. Other well-known brands in our stores include Woodwick, Stoneglow, Root, Lily-Flame and madebyzen, the innovative aroma diffusers. Online we offer a broader range of fragrances and brands including Boujies London, Ashleigh & Burwood, Melt, Village Candle, Paddywax and Kringle Candles.

Our own scent story started with a shop in Derbyshire offering the widest range of Yankee Candle from USA. We were hooked on the true-to-life fragrances and iconic house warmer jars. Soon we introduced exciting French brands including Lampe Berger, a patented system that both purifies and perfumes the home; Durance, a stunningly scented range using 95% natural ingredients with roots in Provence; and Max Benjamin, a range of candles and diffusers produced by brothers Mark and David Van den Bergh in County Wicklow, Ireland.

The next step on our scent journey was to launch our website that shares our passion for home fragrance with our online customers. We have sourced the latest fragrances, brands and products - some you'll know and love already and others are just waiting for you to discover.

Scent and style experts

Experts in scent and style have tested every scented candle, diffuser or room spray for its excellent ability to fill your room with fragrance and look super stylish in your home. Our expert panel have a variety of backgrounds including perfumery, wine-making, floral design, events, styling, interiors and baking giving them serious credibility when it comes to scent and style. They are also self-confessed home fragrance fanatics, just like us! Meet our Expert Panel

Giving the perfect gift

Birthdays, engagements, weddings, new homes and baby showers - home fragrance is the ideal gift for every occasion and to make life a little easier we offer a gift-wrapping service. 

Visit our stores

We have Love Aroma home fragrance specialist stores across the UK including London's Westfield Stratford City, Grand Central Birmingham, Trinity Leeds, Sheffield Meadowhall, intu Lakeside, intu Derby and Highcross Leicester shopping centres as well as town centres like Solihull, Grimsby and Burton-upon-Trent. Pop in and say hello to our team of experts who are always happy to share their impressive product knowledge and the latest fragrances with you.